AI agents are choosing your customers' next supplier. Will they find you?

Thunderous helps manufacturers and B2B businesses become discoverable, evaluable, and transactable by the AI procurement agents that are reshaping how business buying works.

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The middleman era is ending

AI procurement agents are already evaluating and selecting suppliers on behalf of business buyers. Tools like Google AI Mode, enterprise procurement platforms, and autonomous purchasing agents can now discover manufacturers directly, compare products, verify pricing, and initiate orders, all without a distributor in the loop.

This is great news for manufacturers and importers who are ready. And a serious threat to those who aren't.

The problem? Most B2B businesses are invisible to these agents. Product data lives in PDFs and spreadsheets. Pricing is locked in sales teams' heads. Websites are brochures, not machine-readable storefronts. There's no API, no structured feed, no protocol registration.

AI agents can't buy from you if they can't understand you.

We help you sell direct through AI commerce channels

Thunderous helps manufacturers, importers, and B2B businesses build the infrastructure to participate in agentic commerce, where AI agents discover, evaluate, and transact with suppliers on behalf of buyers.

Get Discovered

Make your products and services machine-readable. Structured data feeds, catalogue optimisation, and registration with commerce protocols (UCP, MCP, ACP) so AI procurement agents can find and understand your offerings.

Get Evaluated

Ensure AI agents can compare your business favourably. Programmatic pricing, availability APIs, and enriched product attributes that give agents the information they need to recommend you.

Get Chosen

Close the loop from discovery to transaction. Agent-ready order flows, fulfilment signals, and the operational reliability that AI agents prioritise when making purchasing decisions.

The numbers behind the shift

$15 trillion
in B2B spend will flow through AI agent exchanges by 2028
Gartner
10x
more AI sales agents than human sellers by 2028
Gartner
500 basis points
of distributor margin already eroding from AI pricing transparency
8%
average selling price reduction as AI agents comparison-shop across suppliers
Kearney

Manufacturers and importers who make themselves agent-ready now will capture disproportionate share of this shift.

Built for manufacturers and B2B businesses

Thunderous is specifically designed for businesses that make, import, or supply physical products and services to other businesses.

Manufacturers (10-100 employees) looking to add direct-to-buyer channels alongside existing distribution.
Primary importers who want their catalogues discoverable by AI procurement agents in their target markets.
B2B services firms preparing for a world where AI agents evaluate and recommend service providers.